Monday, August 17, 2009

Selling Something?

Recently we have been looking to update my vehicle. We've been researching (and if you know my husband you know this is a HUGE project: must. research. everything.) and trying to make up our minds on wants and needs, and just plain like-to-haves. Of course price is also a factor, along with color, because I will NOT drive another maroon vehicle, I WON'T I WON'T I WON'T!!

Researching has led us to a few car dealers and with car dealers come car salesman. I have nothing against a salesman, my dad works sales, my husband used to work in sales and friends have worked in sales. Selling and being good at selling things is a job and a talent. Not everyone can be nice to everyone who steps up to their business. Being a good salesman means being a proficient actor. However, in our research I have come across people who I can definitely say are not good salesmen. (Yes, I said Men)

I am getting rid of a van, a mini van. I may or may not get another one, but that isn't the point of this post. Here is the point:

If you are a salesman and a husband and a wife come in, driving a van, and talk about purchasing a van or smaller SUV from you, and it is VERY obvious that this vehicle is going to be a vehicle for the wife, then I would recommend to you that you actually make eye contact with the wife, you should speak to the wife, you should find out what the wife wants, and you should behave as though the wife is actually in the same universe as you are. As the wife I have the power to completely refuse to buy a vehicle from you, there goes your commission. I would also recommend that you don't poo-poo what the wife deems important and not important in a vehicle. Once again, I have the power to refuse to buy a vehicle from you, and I will do it in a heartbeat.

We have a salesman we have dealt with for years, and although he is 120 miles away he has the salesman touch down pat. When he calls or when we stop by, guess who he talks to AS MUCH AS or more than he talks to my husband. That would be me. He realizes that in order to get a sale, I need to be convinced, and I need to know that what I want is what's important. I know he doesn't give a flying fig what my life is really like, he doesn't care how my family is, or what I will be using the vehicle for, but he acts like he does, and he listens when I speak. After I have said what I want/don't want, he doesn't show us things or recommend things that don't have what I want/don't want. Overall he's making me feel like my time is valuable and he's not going to waste it.

So to all you salesman I have dealt with recently who were more interested in Hubby's opinion and his thoughts and to the few of you who were more interested in my chest size, there is a very specific reason I am not buying a vehicle from you, and the reason is you. Get a new job because you are not going to make it as a salesman.

2 comments:

La Rêveuse said...

You should call the dealer and ask for the head guy and tell him this, or mail them a letter saying so. Excellently put.

BTW, our Honda salesguy was fabulous. Still get calls on our birthdays and everything. They work for it. And we still love Wonda. :)

Good luck!

jo said...

Well Done! btw: It's not always salesmen who act that way.